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Gadget Gals
Women outspend men on electronics by 14%. Stores cater to this by providing virtual husbands.
"Annan said, "If mom's on a tight schedule, she can schedule in advance to come down to Best Buy and we will have somebody lined up for her so we can take her to the shopping process on step at a time."
But a recent survey found most women feel they receive better service when they shop with a man. So store clerks strive to make women more at home in the electronics aisles, without talking down to them. "